Understanding Consumer Culture
in the Digital Age
I explore consumer culture, digital society, and strategic marketing through rigorous academic research. My work bridges critical theory with practical insights for organizations navigating digital transformation.
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Public Engagement & Media
Industry Reports
Independent analyses of insurtech, digital marketing, branding, and emerging business trends.
Science Communication Articles
A featured article series on the ‘Gelecek Bilimde’ platform, exploring the fundamental concepts of consumer culture—ranging from the philosophy of value and money to modern marketing dynamics.
Scientific Moderation & Webinars
Co-hosting and moderating 20+ scientific webinars. Fostering multidisciplinary discussions on the future of science, technology, and society.
Research Themes
My research explores the intersection of consumer culture, critical marketing, digital society, insurtech, and science communication.
🧠 Consumer Culture
Markets, identities, symbolic consumption, and Consumer Culture Theory.
⚖️ Critical Marketing
Power, ethics, ideology, and responsible marketing practices.
🌐 Digital Society
Platforms, surveillance, algorithms, and digital consumer life.
🛡️ Insurtech
Insurance innovation, customer experience, and digital transformation.
📣 Science Communication
Communicating academic knowledge to industry and the public.